How to showcase a property online and get more visits

You have a property to sell. You list it on the usual portals. And you wait. But visit requests are slow, calls are rare. Yet the property is beautiful.

The problem isn't the property. It's how it's presented online.

Here are 7 actionable tips to turn your listings into real sales tools.

1. Invest in professional photography

It's the most obvious tip — and the most ignored. 90% of buyers start their search online. The first thing they see is your photos.

• Hire a real estate photographer (€150-300 per session)
• Prioritise natural light — shoot mid-morning
• Clear countertops, tidy toys, remove personal items
• Photograph each room with a wide angle, but avoid extreme distortion

Tip: a property with professional photos gets 3x more clicks than one with smartphone shots.

2. Add video

Video creates an emotional connection that photos can't match. A simple video tour lets the prospect picture themselves there before even visiting.

• Drone footage for exteriors (especially villas and houses with gardens)
• A smooth, stabilised interior walkthrough
• Ideal length: 60-90 seconds. Enough to showcase, too short to bore.

3. Tell a story, not a spec sheet

"3-bed, 65m², parking" — that's a data sheet, not a listing that sells.

Instead, talk about the experience of living there:

"Imagine having your morning coffee on this terrace, facing the sea, as the sun rises over the Bay of Angels."

Buyers don't buy square metres. They buy a lifestyle.

4. Use a premium template

On listing portals, a €1.5M villa gets the same template as a €80K studio. Same grid, same layout, same emotion: zero.

For premium properties, the portal format isn't up to the task. Choose:

• A dedicated page with polished design
• Full-screen photos, not crammed into a 3×3 grid
• An integrated contact form, distraction-free
• Your agent branding front and centre

5. Include floor plans and energy ratings

Serious buyers want floor plans. Not tomorrow by email — right now, on the page.

• Floor plans with room dimensions
• Energy performance rating clearly displayed
• Co-ownership charges if applicable

Every missing piece of information is an excuse not to contact you.

6. Make booking a visit effortless

A phone number at the bottom of the page is the bare minimum. But an integrated calendar (like Calendly) where the prospect can book a visit slot directly is 10x more effective.

Why? Because the buyer is browsing your listing at 10pm on the sofa. They won't call. But they will click "Book a visit Saturday 10am".

7. Create a dedicated sales page

This is the synthesis of all previous tips. Instead of scattering your efforts across 5 identical-looking portals, create a unique page for your property:

• Full-screen video
• Immersive photos
• Location storytelling
• Floor plans and diagnostics accessible
• Integrated booking
• Zero competition (no rival listing next to yours)

That's exactly what OHOS does. You paste your listing link, and in 20 minutes you have a premium sales page that showcases your property as it deserves.

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You're a real estate agent selling properties between €500K and €2M? Join the OHOS waitlist to turn your listings into premium sales pages.